Acclaro helps Microsoft grow its global reputation

Situation

A large share of Microsoft’s revenue comes from international markets, and the brand has been actively expanding its global presence and investing in localization efforts to cater to diverse customer needs worldwide. To keep up with customer demand and stay a global leader, Microsoft must ensure its brand messages connect effortlessly with customers in all languages. The Customer Experience & Success (CE & S) team plays a key role here, delivering various types of multilingual messages, from product support to security guidance.

Microsoft needed a localization partner equipped to handle frequent content updates, high volumes, and urgent requests and consistently deliver top-quality results.

Challenge

Working with Microsoft requires robust yet flexible workflows that guarantee the consistency of high-quality localized content across all languages, regardless of volume, deadlines, or content type.

Key challenges include:

• Delivering culturally relevant, accurate translations that reflect Microsoft’s brand identity across 47 languages.
• Ensuring that high-volume localization work stays within budget.
• Meeting tight deadlines for urgent projects without compromising quality.
• Facilitating smooth, continuous localization for regular content updates.
• Creating processes that are flexible enough to handle both complex, high-volume projects and quick-turnaround requests.

Solution

We built an elite team of translators, linguists, and localization experts and equipped them with the best tools to meet Microsoft’s unique localization demands. Our team covers all aspects of Microsoft’s customer services content, from technical support articles and security notes to white papers and social media. Here’s how we’ve achieved this success:

• Our workflow system, WordsOnline, guarantees quality, speed, and flexibility and enables the translation of nearly one million words monthly across up to 47 languages.
• Our AI-powered translation plus post-editing process allows us to translate high volumes quickly while helping linguists work faster and more accurately.
• Ongoing, transparent communication with Microsoft keeps us aligned on goals, allowing us to quickly refine the localization process and adapt to the brand’s changing needs.

Highlights and results

Microsoft achieved higher content usage across all languages. This increase in engagement shows that audiences worldwide, regardless of language, have found the content relevant, accessible, and valuable. Other key results include:

• Improved customer experience.
• Maintained brand reputation with consistent content quality across all languages.
• Improved customer feedback and helpfulness ratings.
• Reduced localization costs by over 50%, enabling efficient global expansion.

Your customers deserve the same high-quality experience as any Big Tech brand’s audience, no matter your company’s size. We can help you achieve that level of care and precision with your translations. Get started today!