The secret to increasing global online revenue: professional ecommerce translation services

To grow your ecommerce globally, optimizing the user experience (UX) and personalizing interactions with your target customers is critical. They must be able to find what they need as fast and easily as possible, in their preferred way, or they will bounce to your competitors.

When it comes to international visitors to your website, cart abandonment numbers, flat sales, and subpar conversion rates can often be tied to miscommunication or translation errors. Website redesigns and sales funnel studies won’t help if you’re not speaking to your customers in their language and adapting to their cultural expectations.

Acclaro can help you connect with new online store visitors and improve conversion rates with expert translation services. With professional ecommerce localization services, you can watch your global sales grow exponentially

Proven expertise. Customized ecommerce localization strategies.

Whether targeting a few international markets or a dozen, you need a custom ecommerce localization strategy tied to your business goals. Acclaro’s expert team will guide you every step of the way. We’ve helped translate and launch ecommerce websites for Fortune 500 companies across industries around the world—and we will use that experience to help your business as well.

Your Acclaro translation team will include a project manager, in-country translators, localization engineers, and quality specialists to launch and maintain your localized ecommerce website. We will leverage decades of localization expertise to help you navigate international laws, local customs, and cultural nuances. Plus, you’ll have a knowledgeable partner who recommends best-in-class tools and technologies to maximize efficiencies and control costs.

Boost global reach with AI-powered ecommerce translations

Our AI-driven solutions automate and accelerate ecommerce localization, making it faster and more cost-effective to enter new global markets. At the same time, custom AI translation processes deliver accurate translations using your brand voice and terminology.

As part of a continuous localization process, AI translation (with post-editing from human linguists when necessary) makes updating product descriptions and SKUs almost effortless.
We also use AI and automation to speed up and simplify localization by preparing content for translation, streamlining workflows, and automating repetitive tasks when appropriate.

Guarantee a flawless online shopping experience with comprehensive QA testing

Words are the first step, but words alone are not enough! Our comprehensive testing services ensure your localized ecommerce experiences meet the highest standards. We provide rigorous linguistic testing of your ecommerce sites to guarantee language accuracy and cultural relevance.
Localization testing ensures your content adapts appropriately to different regions, while internationalization testing prepares your platform for future global expansions. Functional testing guarantees your online store operates smoothly across all languages for an optimized user experience. On top of that, we perform UI, globalization, automation, and regression testing for optimal performance and user engagement.

With Acclaro’s thorough quality assurance process, your customers will have a great shopping experience, and your brand will grow.

Our approach to translating ecommerce content types

eCommerce content can range from databases of SKUs to emotionally nuanced ads, and the Acclaro teams are experts at both. Our custom approaches allow us to accurately localize product-related content and also help turn brand-specific imagery and messaging into culturally relevant, persuasive communications that convert.

We also partner with your team to improve local search engine rankings, discover opportunities, and adjust strategies as keyword rankings shift.

Conversion opportunities that should be localized include:

• Product descriptions
• Blog posts
• Customer support chats
• User-generated content (such as reviews)
• FAQs about products or shipping
• And more!

Depending on the content type and the quality requirements, we support approaches ranging from all-human to AI-assisted to full machine translation workflows (MT).

eCommerce localization best practices: Workflows, MT, and TM

Large volumes of data and quickly shifting inventory make ecommerce localization especially challenging.  Following ecommerce localization best practices can streamline the process, and we’re experts at analyzing processes and uncovering efficiencies.

Here’s how we do it:

Designing workflows

Our team will work with you to create optimized localization workflows and help you find the localization-ready e-commerce platform that best fits your business needs. (We’re technology independent, but you’ll need to be able to integrate with your ERP, Point of Sale, and Product Information Management capabilities.)

Incorporating Machine Translation (MT)

Is machine translation (MT) right for you? Maybe. But maybe not! Acclaro can guide you through the pros and cons of human translation versus machine translation with post-editing (MTPE). For example, brand-specific product descriptions should be left to the human experts, while technical specifications are perfectly acceptable for MT.

Using Translation Memories (TMs)

Translation memory (TM) can also be utilized for cost savings, as common phrases and exact matches found in your content can be saved and used for future translations.

Complete support for your ecommerce translations

Your ecommerce website, product-specific content, and marketing content are too important not to have a trusted translation partner by your side. See how Acclaro can help you create a powerful ecommerce translation strategy and successfully launch your online brand to new customers.