Marketing your brand across cultures: tip 2 - evaluate your content

Now that you know how to determine your target audience, our next tip for global brand success is to evaluate your content.

When creating a global marketing campaign it is vital to review all source content to determine how effectively it will translate into other languages. During this process you should consider the following questions:

• Will your company logos, slogans and imagery have clear meanings in other languages and cultures?
• How effective will your translated materials be in a new language market?
• Does your existing marketing campaign require “transcreation” to successfully convey intended messages?

You may realize you cannot answer these questions on your own; often a professional is required to thoroughly review your content. Working with a translation company from the very beginning of your project will ensure that your marketing campaign resonates.

To learn more about evaluating your content, download our ebook below.