How Acclaro helps FinTech companies overcome obstacles to global growth

Would you trust a financial platform that displays the wrong currency? Or a payment app with untranslated error messages? Probably not—and neither will your customers. Hard pass.  

Because FinTech companies sit at the intersection of finance, technology, and high-growth startups, when they go global they face a unique mix of localization challenges. Like global financial institutions, they deal with strict regulations and complex financial terminology. Like global software companies, they need localization that integrates smoothly with development processes and capably handles ongoing updates. And like startups, they’re moving fast, expanding into new markets while managing tight budgets and high customer expectations. Balancing all of this without disrupting growth or losing customer confidence is no small feat. 

The good news is these challenges aren’t insurmountable. Here are the biggest localization challenges we see FinTech teams struggle with, and the solutions we’ve developed to help them overcome.  

The 7 biggest localization challenges for FinTech and how we help 

FinTech teams have to get localization right the first time to attract and retain global customers. There’s no time for do-overs in a market that moves this fast with as much competition. Yet most teams run into at least one of these challenges when expanding globally—often more than one. Your team may be struggling with:   

1. Driving accuracy and compliance 

Financial terminology is both complex and legal binding. So, a mistranslation in a loan agreement, an improperly formatted interest rate, or an inconsistently translated disclaimer can violate regulations, trigger fines, or even void contracts. And because every market plays by its own rulebook, what’s compliant in one country might not fly in another. 

Our solution: Our language quality assurance services combine FinTech-trained linguists, AI-powered terminology management, and compliance checks throughout the localization process to make sure content is both accurate and legally sound.  

2. Making sure processes are ultra-secure

Customers must be able to trust FinTech companies with their financial data. Protecting that trust must extend to every part of your ecosystem, including localization. From bank statements to transaction records, sensitive information flows through translation workflows, and any weak link can expose confidential data to risk. 

Our solution: We protect sensitive data at every stage through secure translation processes. Whether it’s user agreements, financial reports, or in-app messaging, we help FinTech brands communicate clearly, correctly, and in full compliance—everywhere they operate.    

3. Delivering a localized UX

FinTech products need to be easy to use, intuitive, and built for the market they serve. But if a trading app displays the wrong decimal separator or a banking platform cuts off translated text, customers lose confidence fast. If something feels “off,” they won’t trust it with their money. 

 Our solution: We adapt UI layouts, currency and date formats, and in-app messaging to match local expectations.  

We also provide linguistic and functional testing to catch broken layouts, untranslated text, and formatting errors before they reach your customers. From mobile wallets to loan calculators, we make sure FinTech platforms work—and feel—like they were designed for every market, all while keeping up with rapid product updates. 

For a deeper dive into how testing helps prevent costly UX issues, read more about localization testing for global markets.

4. Keeping up with fast product launches and updates

For FinTech companies, speed matters.  Updates and releases often happen daily.  Can your localization process keep up? Whether it’s launching new features, updating compliance documents, or rolling out marketing campaigns, localization needs to move at the pace of your business. 

Our solution: We support continuous localization by integrating directly into your CMS or product development workflows. This allows translations to happen in sync with product updates with no more last-minute scrambling or delays. Our AI-assisted translation, backed by expert human review, keeps quality high while streamlining output. Because FinTech moves fast, our solutions scale with you, whether you’re launching in five markets or fifty. And we integrate with tools you’re already using, like GitHub and Jira.   

Want to see what this looks like in action? Read how we helped a $600M FinTech leader localize 100,000 words in five languages in just three months—while maintaining fast turnarounds on 10,000+ words per month. 

5. Making the most of a localization budget and proving ROI

Localization needs to scale with your business, but costs can add up fast. Maybe you’re paying to translate the same content over and over. Maybe you have too many vendors, each with their own pricing and processes. Or maybe slow, manual workflows are burning time and resources. Whatever the case, wasted spend on localization is the last thing a fast-growing FinTech company needs, especially if you have just started localizing and haven’t proven ROI yet. 

Our solution: We help teams get more from their localization budgets by leveraging AI-powered machine translation, translation memory, automation, and scalable workflows. This means you’re not paying to translate the same content twice, you have a centralized system to manage languages efficiently, and you’re only investing in what truly moves the needle. Cost efficiency brings you one step closer to positive ROI.  

6. Creating marketing content that effectively converts

FinTech is a competitive space, so if your marketing doesn’t influence you customer, they won’t buy. Generic, one-size-fits-all messaging doesn’t work when you’re expanding into new markets. What resonates with a first-time investor in the U.S. may not land the same way with a seasoned trader in Japan. And if your content feels out of touch or poorly translated, potential customers will take their business elsewhere. 

Our solution: We go beyond translation to deliver fully adapted, market-specific messaging that builds trust and drives engagement. Our approach includes: 

• SEO-optimized, multilingual content that helps you rank in new markets. 
• Transcreation and brand adaptation to maintain your voice while making it resonate locally. 
• Global marketing localization that adapts all your marketing content to feel native in every market you serve. We use AI when it makes sense, and human experts when it doesn’t.  

Because when customers feel like your brand truly understands them, they’re more likely to sign up—and stick around. 

7. Integrating AI features effectively into your product

AI is transforming FinTech, from chatbots handling customer inquiries to generative AI powering financial insights and automation. But as global FinTech companies adopt AI-driven features, they face new challenges: making AI interactions accurate across languages, culturally relevant, and compliant with local regulations. A chatbot that misunderstands financial terminology in one market or an AI tool that generates incorrect loan estimates in another isn’t just an inconvenience—it’s a risk. 

Our solution: We help FinTech companies train, localize, and fine-tune AI-driven tools to perform reliably across languages and markets. Whether it’s multilingual AI training data, localized chatbot optimization, or making sure AI-generated output is accurate and helpful, we help FinTech brands build AI solutions that work everywhere they operate. 

The bottom line: high-quality localization that moves as fast as FinTech

Expanding into new markets comes with all kinds of challenges, but localization doesn’t need to be one of them. From aligning with local regulations to optimizing global user experience, FinTech brands need a strategy that keeps pace with their growth—without unnecessary complexity. 

At Acclaro, we help FinTech companies scale with AI-assisted, tech-enabled localization that delivers accuracy, security, and growth. And because we offer a full suite of localization services—from translation and transcreation to testing and AI training—you get everything you need in one place, with one trusted partner. No juggling multiple vendors, no inefficiencies—just a holistic, scalable approach to global growth.  

More than a vendor, we’re a localization partner invested in your long-term success. Whether you’re launching in a handful of markets or going fully global, we provide the expertise, technology, and scalability to help you grow with confidence. Consider us your localization sidekick.   

Ready to make localization work for you?    Let’s get started.