7 things Acclaro is doing with AI now to solve localization problems and what’s next

Global expansion is a huge opportunity for enterprises—but when you’re the one charged with making it happen, you know it’s anything but simple. 

Localization and product teams face nonstop pressure to move faster, reach more markets, and keep quality high. The demands keep growing. But the resources, time, and budget to do that? Not so much. 

AI promises to save the day. It can help overcome language and cultural barriers, streamline operations, and improve the global customer experience. But many tools aren’t built for the realities of scaling content across teams, platforms, and languages. 

And not every LSP can bridge the gap between AI’s promise and localization’s complexity. 

Acclaro can. 

We combine the latest AI capabilities with real localization expertise to help brands grow globally without chaos, compromise, or burnout. 

We’ve taken a hands-on, practical approach to integrating AI into localization. We focus on what actually works for real teams with real deadlines, rather than chasing the latest shiny new tech for its own sake. (And we keep humans in the loop, where necessary…and it often is.)  

7 things we’re doing now: AI that’s already making a difference 

These AI-powered solutions are already making life easier for localization, product, and content teams every day: 

Faster and less expensive AI Translation with NMT and LLMs 

We use a blend of neural machine translation (NMT) and large language models (LLMs) to deliver fast, scalable translations. NMT handles high-volume translations quickly, while LLMs add fluency and creativity when needed. Combined with human review and post-editing from our skilled linguists, this approach speeds up delivery and reduces costs without sacrificing quality.  

On-brand messaging with AI-augmented translation 

When we give AI access to your terminology and past translations using Translation Memory, something magical happens: you get better MT-generated first drafts that actually sound like your brand. This approach has hit near-human quality on over half of the tested content, reducing post-editing work and opening the door to a potential 20% cost savings.  

Fast multimedia localization  

Video content is booming, and AI is making it easier than ever to localize without blowing your budget or timeline.

• Speech-to-text (STT) generates fast, accurate subtitles and transcripts using tools like REV AI and Happyscribe.
• Text-to-speech (TTS) turns written content into lifelike voiceovers for training and e-learning using Microsoft’s Speech Studio. 
• AI voice dubbing and voice cloning let you adapt videos for any market with localized audio that sounds one hundred percent human (and zero percent like a robot.) 

These solutions mean your team doesn’t have to start producing multimedia from scratch every time you enter a new market, and you get faster turnaround times and better experiences for your global audiences. 

Glossary updates on autopilot 

If maintaining terminology across dozens of languages makes your head spin, you’ll love this one. Our AI can scan your translation memories and update terminology consistently, even across thousands of entries. It keeps everything aligned so you don’t have to. 

Data annotation and NLP support 

For companies building their own AI models, we offer multilingual data annotation and natural language processing support. Whether it’s tagging, summarizing, or training AI to “understand” your data, we’ve got the global resources and linguistic expertise to get it done right. 

GenAI/LLM validation services for top-performing AI features 

We also support teams building AI features themselves. From prompt engineering and performance testing to bias detection and real-world user feedback, we help fine-tune models before they go live, so your AI sounds intelligent, not awkward or wrong.  

AI-Powered localization testing for fast bug finding and fixing 

From identifying untranslated or broken UI elements to automating regression testing across multiple languages, AI speeds up the testing process and catches issues faster. We also use AI-driven screenshot comparison tools to flag layout problems and integration errors, helping teams spot bugs before they impact users. The result? Faster launches, fewer surprises, and peace of mind for product and localization teams under pressure to deliver across multiple markets. 

Where we’re going with AI…and fast  

We’re always experimenting, testing, and improving how localization gets done. Our goal is to make it more efficient, smarter, and easier to scale. Here are some of our latest innovations:: 

Smarter content prep 

These solutions help you get your localization projects off to an even easier start with less time and effort.  

• AI source cleanup: Tidying up source content to make it easier for machine translation tools to handle, which helps reduce errors before the translation process begins. 
• Style guide optimization: Teaching AI to apply your brand’s tone and style automatically. 
• AI summarization and translation: Scanning long documents or images, creating summaries, and then translating those summaries—perfect for clients dealing with massive content volumes. 

Raising the bar on quality: fewer errors, less manual work, faster fixes 

We’re optimizing ways to catch errors before they become problems and reduce the burden on your team. Things like:  

• Automated machine translation quality estimation (AQE): Not all machine translation is created equal. Our AI helps flag which segments are solid as is, and which need some TLC from a human linguist. That means your team only reviews what truly requires attention, so you can save time, reduce cost, and keep quality high. 
• AI linguistic QA: Detecting visual or content changes between versions and flagging only what needs review. 
• Term inflection recognition: Understanding grammar rules so translated terms agree in gender, number, and tense—no awkward phrasing. 

Beyond translation  

Sometimes, you don’t need a translation. You need fresh, on-brand content—in multiple languages. 

• GenAI content creation: Using AI and human experts together to create high-quality content in multiple languages, from blog posts to ad copy. 
• Crafting taglines with LLMs: Using AI to brainstorm catchy, culturally tuned headlines that still feel on-brand. 

Fine-tuning for global audiences 

Because it’s not just what you say, it’s how you say it. 

• Tone and dialect adaptation: Switching tone or regional dialect to fit the audience—like adapting Spanish for Mexico vs. Spain. 
• Text formality shifting: Changing a source text in a language that has formal manners of address to one that is more casual, or vice versa, based on your audience’s needs and cultural expectations.  
• Glossary work: AI term mining and term amendment: Uses AI to spot outdated terms and update them in real time across your translation memory. This keeps language current, consistent, and aligned with your brand. 

With these innovations, we’re removing the friction from your day-to-day work by cutting down the busywork, reducing errors, and giving you more time to focus on other high-impact initiatives that drive global growth. 

How we’re using AI to fuel global wins for businesses like yours  

All of this sounds exciting, but what really matters is how AI performs in the wild. Here’s how we’re helping big names succeed: 

Workforce Software scales smart with frictionless localization 

We helped Workforce Software streamline and scale their localization with AI-powered tools like automated quality checks. This eliminated delays, improved consistency, and supported rapid expansion into more than 30 markets. 

Real-time multilingual support, powered by AI and humans 

Through our AI-enabled WordsOnline platform, this client now delivers near-instant translations that are quickly refined by human linguists. The result is around-the-clock support in multiple languages without the need for a global call center. 

Smarter fuzzy matches mean better consistency and less rework 

Fuzzy matches happen when a new string is almost the same as one already stored in your translation memory, but not quite. Traditionally, a linguist would need to manually adjust those segments—often making tiny changes that eat up time. Our custom AI solution identifies the exact differences in those near-matches and makes smart edits by referencing your existing translation memory and glossaries. This means only the parts that need fixing get touched, saving time, reducing rework, and keeping your brand voice consistent across every market. 

Machine translation at scale for Canadian industrial giant 

To handle 3.5 million words of product content, we used adaptive MT enhanced with AI that learns from human feedback as the project progresses. This made the system smarter with each segment, accelerating turnaround while keeping quality intact. 

Built-in safeguards for smarter AI 

Implementing AI has inherent risks, but bringing AI into your localization workflow shouldn’t ever cause you problems or slow you down For example, free, publicly available AI tools don’t come with strong data protections. At Acclaro, we don’t take shortcuts when it comes to security. We keep your data safe with secure, enterprise-grade tools.  

Beyond security, AI introduces the risk of bias. AI learns from humans, and sometimes it learns the wrong lessons, picking up our biases and misconceptions from training data. We tackle this head-on by working with clean data, running quality checks, and leaning on assets like glossaries and style guides to make sure the result is unbiased and culturally sensitive. It’s all part of making sure your AI works for you, not against you. 

For a summary of the top 6 risks we’ve identified in AI implementations, check out this blog post here.  

We’re built for this (and here’s why) 

At Acclaro, we’ve been working with AI in localization long before it was trendy. Our deep experience with machine translation, rapidly changing technology, and global network of experts means we know what works and what doesn’t. We don’t chase hype or push our own tools. We’re tech-neutral and strategy-first, which means you get solutions that fit your needs, not ours. 

When done right, AI can boost efficiency, lower costs, speed up time to market, and improve customer engagement across the board. But poor implementation doesn’t just waste time. It disrupts workflows, leads to inconsistent translations, frustrates teams, and risks damaging customer trust. 

Our approach is simple: use AI where it makes sense, and skip it where it doesn’t. We bring the tech, the talent, and the strategy to help you scale smartly and sustainably. 

Unlike other LSPs, we do not and will not offer an all-in-one AI tool. Instead, Acclaro’s AI MicroServices are modular, specialized solutions that handle specific tasks within a larger tech ecosystem. These MicroServices can either be deployed individually or layered for greater impact and they integrate with other technologies to enhance specific processes without unnecessary complexity. 

Your AI-powered global growth strategy starts here  

Ready or not, AI is here.  And It’s already reshaping how businesses go global. And it’s likely your boss is pressuring you to implement it to save money and time, and to reduce errors and manual work. At Acclaro, we combine smart technology with real localization expertise to help you move faster, cut costs, and build stronger connections with your international audiences. If you’re ready to bring clarity, consistency, and strategy to your global growth, we’re here to help.  

Are you ready to talk about how our AI-powered localization solutions can work for you? Contact us today to get started.